PLANED has evolved over time, and has a long and proud history of rural regeneration and support for community-led development. In 1986, a group of volunteers who had worked successfully together to save an important building in Narberth for community use formed the Taf and Cleddau Rural Initiative (TCRI). Working within the then Welsh Development Agency’s Rural Programme, the organisation was able to pioneer community–based regeneration. In 1991 TCRI was one of the 137 groups the European Union selected to pilot the LEADER programme. The fundamental principles of LEADER is a bottom up and integrated approach to community-led local development, utilising innovative techniques, pioneering market testing and piloting, and partnership with others.

This success led the way for South Pembrokeshire Action for Rural Communities (SPARC) to be formed and listed below are the many projects it implemented under various funding programmes 1994-2002.

Integrated Development Operational Programme for West Wales

Leader 1

Atlantis Green Tourism

Objective 5b

– Quality of Rural life

– Supporting Communities in South Pembrokeshire (Phase 1 & 2)

– Niche Tourism Development & Promotion in South Pembrokeshire

– Green Tourism Infrastructure Improvements in South Pembrokeshire

– Greening Farm Based Tourism in South Pembrokeshire

– Wales Countryside Holidays

– Landsker Countryside Holidays

– Whole Farm Review & Development Scheme

– Farm Business & Environmental Management Scheme


Leader ll

– Makers of Wales – Heritage Tourism Interpretation

– Heritage Restoration

– Restoration Training

– Quality in Business – Advice & Grants

– Local Products & Food Initiative

– Heritage Courses

– Landsker Borderlands Trail

– Quest Training & Grants (Business, Agriculture & Tourism)

– Transnational Co-operation

Significant features of SPARC’s approach that are crucial to the long-term success and sustainability are identified. These include encouraging maximum community involvement at all stages of development; the use of expert ‘partners’ to provide needed technical and financial resources to rural communities; complimentary strategies addressing tourism, agriculture and the environment; and a clear strategic planning and implementation framework

Tourism Focus, United Nations Environment Programme.


PLANED was established in 2002, following a strategic review of SPARC, and listed below are the many projects it has implemented under various funding programmes 2002-2015:

Objective 1, WDA Community Regeneration Toolkit, Local Regeneration Fund, Countryside

Council for Wales, Community Facilities & Activities Programme:

  • Supporting Communities Phase 1 & 2
  • Shaping our Futures – Community Action for Sustainable Living
  • Support & Development of Quality Niche Tourism
  • Sustainable Rural Tourism
  • Inclusive Tourism for All – Advice & Grants
  • Environmental Tourism for All – Advice & Grants
  • Integrated Quality Management of Tourism Destinations (ITQM)
  • Countryside for All – Greenways Infrastructure
  • Pembrokeshire Greenways Promotion
  • Wales Countryside Holidays
  • Maenclochog Community Support Worker
  • Milford Haven Development Worker
  • Bro Beca (Rebecca Riots themed regional community heritage tourism project)


Interreg lllA:

  • Tourism Wales & Ireland – Green & Sustainable (TWIGS)


Heritage Lottery:

  • Narberth Castle
  • RICCH – Research, Interpretation and Celebration of Community Heritage


Social Enterprise Business Support Services

Leader + Phase 1:

  • Community Enterprise Action Plans
  • Plugging the Leaks
  • Economic Gardening
  • Pembrokeshire Enterprise Network
  • Economic Gardening Implementation


Leader + Phase 2:

  • Creating a Culture of Entrepreneurship
  • Making a Positive Impact on the Local Economy – A Professional Approach to organising festivals and events
  • Supporting Entrepreneurship Development in Rural Communities
  • Involving Communities in the Celebration of Heritage, Local Distinctiveness and Pride of Place, including Festivals and Events, linked to Developing Community-Based Local Tourism


Rural Community Action (2003-2009)

Article 6 – Harnessing Rural Capital

Rural Development Plan (RDP Business Plan 1)

Local Action Group Running Costs 2008-2015

Axis 4 – Communities as the Hub of Rural Life

Axis 3:

  • Enhancing & Celebrating Sense of Place
  • Adding Value to Heritage & Natural Resources
  • Deep Tourism
  • Communities & Skills Hub
  • Rural Resource (Agriculture)
  • Rural Resource (Non Agriculture)
  • Enterprise Hub


Strategic Recycling Scheme – PLANED element

PHARE , Grundtvig and EU Consultancy

Carnegie – Rural Action Research ARP

Rural Development Plan (RDP Business Plan 2)

  • Sustainable Communities
  • Adding Value to Community Tourism

Glastir – Commons Development

Big Lottery:

  • Towards One Planet Living
  • Clywed


Arts Council for Wales:

  • Confluence1 & 2


Regional Tourism Engagement Fund

Cambrian Mountains – Supply Chain Efficiency Study (Commercial)


Over the past thirty years £25 million has been accessed for the local economy by the various initiatives which PLANED and its predecessors have delivered.

‘Exceptional management found at PLANED – an extremely well run and efficient operation’ 

Wales Rural Inspectorate, 2013